Madison — USA x Art Gallery
Who are they? Madison — USA is a clothing boutique offering the newest and most hyped-up clothing drops for each season. They have an online and local shop which is located only in the Short North. Madison, made in early 2017, has been a staple in the Columbus fashion scene, even making it to Paris Fashion week 2019.
The goal for this project was to select a brand and create a promotional event introducing something to the brand. Being both a fan of fashion and art, I settled with creating an event around one of my favorite brands Madison — USA.
I knew right away how I wanted to do this: by combining certain elements of Madison's tone to what I envisioned— a hip, pop-up art gallery. The main goal was to make the event feel like it was based around giving an outlet for creatives to stage their work in store, providing wall space for artists to hang up their work.
The message —
"Giving powerful creatives a stage to display their art."
